In addition to receiving monthly bills in the mail, I also get a half-pound bundle of useless vouchers and coupons I never redeem. Limited-time cable and internet bargains, special fast-food discounts, and a membership form for AARP are all included in the colorful paper clump. The real prize lies buried within: a slew of slips emblazoned with the words, “FREE OFFER INSIDE.” And the offers are absolutely irresistible: a $100,000 life insurance policy for only $3 a month, a $200 gift card for a cable service that goes out when a raindrop hits the roof, and a free tank of gas when you purchase a truck with the low price tag of $50,000!
However, if you read the fine print, you’ll find that the “free” offers aren’t actually free. There are always caveats and strings attached. And besides, none of the offers truly deliver on their claims. Fortunately, there is one free offer that is truly free. It always delivers on its promises, and it is clear of any belying fine print. It is not found in the mailboxes of every street, but it is offered to the heart of every sinner. And I found it, not when I opened a discount mailer, but when I opened my Bible, which says:
“For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life.” (John 3:16).
God’s offer of everlasting life is free for all. You cannot buy it with an offering and you cannot earn it through good works (cf. Acts 8:20). Jesus purchased it in full by His atoning death, so you don’t have to (Eph. 1:7). That is why Paul declared, “For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast” (Eph. 2:8-9).
Furthermore, there is no small print excluding anyone from the offer of forgiveness and eternal life. Salvation is for every tongue, class, and culture. God doesn’t pass you by because of how you look or where you come from. Every person of every race stands condemned before the bench of His righteousness, and every person is invited and commanded to be made righteous through faith in Jesus Christ alone (Romans 3:22-23; 10:12-13).
Friend, this is an offer you can’t refuse. Reach out your hands and accept it by repenting of your sins and trusting wholly in Christ for your salvation (Acts 17:30; Gal. 2:16). And do so now while the offer still stands: “Seek ye the LORD while he may be found, call ye upon him while he is near” (Isaiah 55:6).
Bible Gleanings is a widely-read weekend devotional column, written for the Murray Ledger & Times in Calloway County, Kentucky.

Brandon is the founder and main contributor to Brandon’s Desk, the blog with biblical resources from his ministry. He is proud to be the pastor of the family of believers at Locust Grove Baptist Church in Murray, Kentucky. He and his wife Dakota live there with their three dogs, Susie (Jack Russell), Aries (English Shepherd), and Dot (Bluetick Beagle).